EXPERIENCE

STEPHEN TOMPKINS

Hearts & Science

New York, Executive Director, Digital Media

January 2019 -  April 2020

  • Served as senior digital media expert for six clients (P&G, Amgen, Boston Beer, Intuit and Robinhood) across various verticals including B2B, Pharma, Media and CPG.

  • Managed a team of 65+ digital media planners/buyers across search, programmatic and social including 8 direct reports who collectively managed 260m USD in spend a year.

  • Presented complex digital media strategies and reported on performance of all campaigns to C-suite executives both externally and internally.

  • Developed media training programs for all digital activation members that included: DV360, Trade Desk, Facebook, Snap and Twitter.

  • Negotiated and managed relationships with vendors including Google, Facebook, Twitter, Snap and Trade Desk.

Essence Global (Part of WPP)

Singapore, Vice President, Media Activation                                                     

July 2017 - December 2018

  • Managed a team of 140+ media buyers across search, programmatic and Social including 5 direct reports who collectively run 300m USD in spend across digital media channels.

  • Participated and represented Media Activation in new business pitches successfully winning ~100m USD in media.

  • Oversaw an 8 point uptick in team satisfaction across digital media channels which included: offshoring basic tasks, 50% reduction in best practice flags and career pathing for all employees.

  • Built a word class paid social practice that emphasized specialty in channel and led to a 23% increase in paid social investment YoY.

  • Drove digital media innovation across APAC with all clients including: Google, DAZN and FrieslandCampina including 2 global first. 

Publicis Media 

San Francisco, CA, Vice President, Group Director                                              

August 2016 - June 2017

  • Managed a team of 25 people that was responsible for 100m USD in programmatic display a year across American Express, HPE, Taco Bell, Starz and Mattel.

  • Developed a centralized programmatic financial and staffing model for 100m in spend.

  • Scoped and built financially responsible teams across DigitasLBi for all digital activation clients and new business.

  • Served as the ultimate escalation point for anything programmatic including finance and operations.

     

Singapore, Vice President, Southeast Asia                                             

July 2013-June 2016

  • Grew SEA programmatic marketplace from less than 1m USD to over 12m USD in 2 years across Publicis Groupe agencies.

  • Developed processes that established a centralized trading desk that serviced nine markets including Singapore, Hong Kong, Taiwan, Philippines, Malaysia, Thailand and India.

  • Identified opportunities for operational improvements, which yield an increase in productivity across APAC.

  • Facilitated the implementation of large-scale campaign strategies for high-profile Publicis clients across all verticals and steward them into biddable media.    

New York and China, Associate Director                                            

May 2011-July 2013

  • Developed and operationalized technology verification process for all external digital media.

  • Represented Audience on Demand at the Ad Ops Center of Excellence and presented to key Publicis Groupe Executives on programmatic Media on financial performance.

  • Developed and operationalized strategic direction of Audience on Demand in Greater China including building a 35m RMB marketplace in automated ad network spend.

  • Advocated to Senior Level Executives within Publicis Groupe agencies on programmatic buying techniques and Audience on Demand trading desk value.

  • Evaluated all technology vendors for Audience on Demand in China and set standards for operating at Publicis.

 

Mediaplex - ValueClick

New York, NY, Senior Strategic Account Manager                                                     

May 2010-May 2011

  • Served as primary relationship manager for a large strategic account, representing millions of dollars in online advertising spend through search, banner and affiliate marketing programs.

  • Developed global implementation process for roll out of dynamic messaging and behavioral targeting and other strategic initiatives.

  • Managed all billing for Dell ad serving globally.

Microsoft Corporation - Atlas

New York, NY, Technical Account Manager                                                                

Jul 2008- Jan 2010

  • Developed knowledge share and central point of storage for ad operations documents used by technical account managers.

  • Developed processes of work flows for Atlas Media Console including revamped discrepancy process between ad server and publisher.

  • Worked with Microsoft Product Managers to build new features in Atlas Media Console.

The Nielsen Company

New York, NY, Digital Marketing Manager                                                              

Jun 2006-Jul 2008

  • Restructured existing programs for digital media projects which improved usability, information architecture, search engine optimization and overall lead generation.

  • Successfully strategized, implemented and managed media campaigns for Hey! Nielsen, a cross-company initiative to build a social-network.

 

Education:

Savannah College of Art and Design, Savannah, GA,  BFA, 2001