Tangram’s relationship to Media (Part 1)

Have you ever heard the phrase “in the weeds?” I am sure everyone has at some point said it or heard it about a client/colleague or themselves. While we are all “in the weeds” at some point in our lives much of it is our own making. That is why I love things that are versatile and simple because it's much harder to be “in the weeds.” 

One such item for me is Tangram. If you have not tried them before I highly recommend them for everything from relaxation to visualization. It certainly can help free up your mind a bit when you are “in the weeds” and hopefully get you on the right path.

Tangram might not feel like it doesn’t have direct correlation to integrated media campaigns but I beg to differ. Every channel, strategy and organization has been set up in a particular way to create success. That success has to work together in order to have every aspect of marketing to do its part. Unfortunately it is not always the case.

This is where Tangram comes in! If you pay too much attention to one piece or get fooled into thinking it fits into a specific area you can end up neglecting the other six pieces.  Every piece on the tangram board has a relationship to all the other pieces and need to work together in order to achieve the solution.

Integrated campaigns have a similar relationship. Every channel has a relationship to the other channels and a silo in one place can prevent you from success in all other places. Therefore it's important to take a look at all aspects of campaigns before setting them live. 

In the next post, I am going to explore some questions to ask yourself (or your agency) before embarking on integrated campaigns.