EXPERIENCE

STEPHEN TOMPKINS

Publicis Media

New York, SVP, Analytics & Performance

December 2021 -  Present

• Lead Multi-Brand Digital Advertising: Drive the digital marketing strategy for a diverse portfolio of brands, overseeing Search, Social, and Programmatic advertising campaigns with a focus on OTT buys including moving $150+mm of Linear into Programmatic.

• Innovative CTV Campaigns: Collaborate with the National Video Team to strategize and launch cutting-edge Connected TV (CTV) campaigns.

• Programmatic Excellence: Analyze and standardize our Programmatic advertising efforts, optimizing sitelists, ad exchanges, and private marketplaces (PMPs) to ensure peak performance.

• In-Housing Collaboration: Partner with the Inspire Demand Generation team to bring biddable advertising channels in-house.

• Industry Insights: Stay at the forefront of digital advertising trends and provide expert Point of Views (POVs) on identity, activation, and reporting within the biddable media landscape.

Jellyfish

New York, Senior Director, Client Partner

November 2020 -  December 2021

• Drove 25% year-over-year growth in the Jellyfish tech partner hub, contributing to a substantial $8 million in revenue within my first 6 months.

• Led and managed a dynamic team of 12 professionals specializing in client solutions.

• Oversaw a diverse portfolio of 221 clients, spanning self-service, managed service, and in-housing models.

• Acted as the go-to senior digital media expert, providing expert Google Marketing Platform guidance and solutions to all clients within the in-housing hub.

• Successfully secured new business opportunities by pitching in-housing, programmatic & marketing services to Fortune 500 clients, resulting in over $1.2 million in revenue.

Hearts & Science

New York, Executive Director, Digital Media

January 2019 -  April 2020

• Served as senior digital media expert for six clients (P&G, Amgen, Boston Beer, Intuit and Robinhood) across various verticals including B2B, Pharma, Media and CPG.

• Managed a team of 65+ digital media planners/buyers across search, programmatic and social including 8 direct reports who collectively managed 260m USD in spend a year.

• Presented complex digital media strategies and reported on performance of all campaigns to C-suite executives both externally and internally.

• Developed media training programs for all digital activation members that included: DV360, Trade Desk, Facebook, Snap and Twitter.

• Negotiated and managed relationships with vendors including Google, Facebook, Twitter, Snap and Trade Desk.

Essence Global (Part of WPP)

Singapore, Vice President, Media Activation                                                     

July 2017 - December 2018

• Managed a team of 140+ media buyers across search, programmatic and Social including 5 direct reports who collectively run 300m USD in spend across digital media channels.

• Participated and represented Media Activation in new business pitches successfully winning ~100m USD in media.

• Oversaw an 8 point uptick in team satisfaction across digital media channels which included: offshoring basic tasks, 50% reduction in best practice flags and career pathing for all employees.

• Built a word class paid social practice that emphasized specialty in channel and led to a 23% increase in paid social investment YoY.

• Drove digital media innovation across APAC with all clients including: Google, DAZN and FrieslandCampina including 2 global first. 

Publicis Media 

San Francisco, CA, Vice President, Group Director                                              

August 2016 - June 2017

• Managed a team of 25 people that was responsible for 100m USD in programmatic display a year across American Express, HPE, Taco Bell, Starz and Mattel.

• Developed a centralized programmatic financial and staffing model for 100m in spend.

• Scoped and built financially responsible teams across DigitasLBi for all digital activation clients and new business.

• Served as the ultimate escalation point for anything programmatic including finance and operations.
   

Singapore, Vice President, Southeast Asia                                              

July 2013-June 2016

• Grew SEA programmatic marketplace from less than 1m USD to over 12m USD in 2 years across Publicis Groupe agencies.

• Developed processes that established a centralized trading desk that serviced nine markets including Singapore, Hong Kong, Taiwan, Philippines, Malaysia, Thailand and India.

• Identified opportunities for operational improvements, which yield an increase in productivity across APAC.

• Facilitated the implementation of large-scale campaign strategies for high-profile Publicis clients across all verticals and steward them into biddable media.    

New York and China, Associate Director                                            

May 2011-July 2013

• Developed and operationalized technology verification process for all external digital media.

• Represented Audience on Demand at the Ad Ops Center of Excellence and presented to key Publicis Groupe Executives on programmatic Media on financial performance.

• Developed and operationalized strategic direction of Audience on Demand in Greater China including building a 35m RMB marketplace in automated ad network spend.

• Advocated to Senior Level Executives within Publicis Groupe agencies on programmatic buying techniques and Audience on Demand trading desk value.

• Evaluated all technology vendors for Audience on Demand in China and set standards for operating at Publicis.

Mediaplex - ValueClick

New York, NY, Senior Strategic Account Manager                                                      

May 2010-May 2011

• Served as primary relationship manager for a large strategic account, representing millions of dollars in online advertising spend through search, banner and affiliate marketing programs.

• Developed global implementation process for roll out of dynamic messaging and behavioral targeting and other strategic initiatives.

• Managed all billing for Dell ad serving globally.

Microsoft Corporation - Atlas

New York, NY, Technical Account Manager                                                                 

Jul 2008- Jan 2010

• Developed knowledge share and central point of storage for ad operations documents used by technical account managers.

• Developed processes of work flows for Atlas Media Console including revamped discrepancy process between ad server and publisher.

• Worked with Microsoft Product Managers to build new features in Atlas Media Console.

The Nielsen Company

New York, NY, Digital Marketing Manager                                                              

Jun 2006-Jul 2008

• Restructured existing programs for digital media projects which improved usability, information architecture, search engine optimization and overall lead generation.

• Successfully strategized, implemented and managed media campaigns for Hey! Nielsen, a cross-company initiative to build a social-network.

Education:

Savannah College of Art and Design, Savannah, GA,  BFA